App Annie Analytics App Now On Google Play
Facebook Videos Will Now Autoplay On Mobile
After delivering 100B push messages, Urban Airship releases its deepest push analytics report yet
Viral genius Rebecca Black back with, um, 'Saturday'
Mobile Gaming Will Disappear Well Before Console Gaming - DailyFinance
The 10 Commandments of Mobile App Analytics
Visualizing the importance of retention in Freemium
Dear indie mobile game developer
Millennial Media’s acquisition of Jumptap was all about data
The role of LTV in freemium
Guide to Mobile App Analytics
Interpreting the new users drop-off chart
All posts in Analytics
Brand marketing and performance marketing can co-exist on mobile
Public markets punished Glu Mobile’s revenue concentration in Q3
3 reasons why comparisons between Zynga and King are flawed
GungHo’s stock price rollercoaster and hit-driven valuations
Can Zynga bounce back?
The logic and sorcery behind mobile game company valuations
All posts in Games
Two Methods for Modeling LTV with a Spreadsheet
The 10 Commandments of Mobile User Acquisition
Defining Viral Growth for Mobile Apps
Explaining Tinder’s curiously viral growth
All posts in Freemium
Freemium = Marketing
Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader
Should Lifetime Customer Value (LCV) be Discounted?
Two misconceptions about paid user acquisition
The secondary market for mobile user acquisition and some strategies for gaming it
All posts in Lifetime Customer Value
Estimating k-factor when conversions are unknowable
Save the Titanic: A case study in virality
Virality in mobile gaming, Part 3: Building a virality model
Virality in mobile gaming, Part 2: Engineering virality
Virality in mobile gaming, Part 1: What is virality?
All posts in Virality
Driving free-to-play revenue: Increase conversion rate or increase ARPPU?
The freemium monetization curve is continuous
Every freemium app needs non-paying users
The “average user” doesn’t exist in freemium gaming (and a diagram for user segmentation)
Mobile game user segmentation through monetization behavior
All posts in Monetization
Why the retention profile is more useful than the churn metric in freemium
Is day-one retention the most important gaming metric?
Retention rates and their impact on lifetime customer value
All posts in Retention
All posts in Engagement
Mobile ads suck. What’s next?
The marketing divide between Android and iOS is growing
Five characteristics of a viral product
All posts in User Acquisition
At 8 snaps per DAU, Snapchat’s $4BN valuation is high but not absurd
A yield management model for mobile advertising
All posts in Mobile Marketing
BlackBerry’s strategy shift: messaging and device management
When will Android-first be a viable launch strategy on mobile?
Downstream Marketing and Useless Predictions
Scrum is the best way to achieve data-driven, iterative software development
All posts in App Development