Eric Benjamin Seufert is a London-based analyst and consultant. In addition to writing for Mobile Dev Memo, Eric runs Heracles, a consulting company that specializes in mobile advertising, mobile marketing strategy, analytics design, and general mobile user base growth.
Prior to starting Heracles, Eric held various roles in marketing and strategy at Rovio (where he served as the Vice President of User Acquisition & Network Engagement), Wooga, Digital Chocolate, and Skype. Eric is the author of Freemium Economics, an analytical guide to the freemium business model published by Elsevier in 2014.
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