Ad monetization design patterns in F2P games

Posted on November 28, 2016 by Eric Benjamin Seufert

I gave the below presentation, entitled Ad Monetization Design Patterns in Free-to-Play Games, at Casual Connect Tel Aviv in October 2016. The identifies and analyzes a few different ways that ad monetization is currently being implemented in free-to-play mobile games, with examples.

For further reading on ad monetization design, see the following case studies: