Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader
The role of LTV in freemium
Should Lifetime Customer Value (LTV) be Discounted?
Two misconceptions about paid user acquisition
The secondary market for mobile user acquisition and some strategies for gaming it
The problem with mobile user acquisition, Part 2 of 2: Adverse Selection
The problem with mobile user acquisition, Part 1 of 2: The Law of Large Numbers
The Lifetime Customer Value / Cost Per Acquisition spread
The app ecosystem and the fungibility of users
Who should "own" the Lifetime Customer Value calculation in a mobile company?