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Eric Benjamin Seufert – Answers
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Almost certainly. But my sense is that web conversion signals don't provide much value to app ad...
posted November 30, 2020 6:58 pm in reply to
Does Facebook use web advertising conversion signals to optimize app advertising campaigns?
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ITP is enabled by default for all browsers in iOS14. Since Brave and Firefox had already i...
posted November 28, 2020 10:56 pm in reply to
How does ITP change for iOS in iOS14?
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General consensus seems to be that Facebook does preserve a quality score for assets across ad sets ...
posted November 28, 2020 5:50 pm in reply to
Do you think Facebook keeps some kind of quality score at the image/video asset level?
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EDIT December 20, 2020: Facebook issued new guidance on December 16th that explicitly laid out how A...
posted November 23, 2020 4:51 pm in reply to
Will ATT in iOS14 impact Facebook app-to-web campaigns tracked via Facebook pixel?
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App Annie and Sensor Tower operate VPN apps that are used to collect app usage data: Your...
posted November 23, 2020 2:44 pm in reply to
How do services like AppAnnie come up with retention data?
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Sure, I've worked with gaming companies that have run ads on Taboola and Outbrain, but I've never se...
posted November 23, 2020 2:42 pm in reply to
Have any large Mobile Game Developers tested Mobile Web Native, and if yes how did it go?
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Keep in mind that ATT applies to advertising tracking. If you want to collect a user's email for the...
posted November 15, 2020 5:09 pm in reply to
iOS14: Should both ATT prompt and GDPR consent be shown to collect first party data?
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Here's a good article that argues that D7 is not a good metric to use in optimizing campaign per...
posted October 7, 2020 2:24 pm in reply to
Is D7 ROAS the best metric for evaluating campaign performance?
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To my knowledge, you can't find reliable benchmarks for this data anywhere. First, CPI is too d...
posted September 28, 2020 7:40 pm in reply to
Where can I find geography-indexed CPI benchmarks?
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If your ads contain text, this isn't a good idea -- you won't be able to localize the ads at the geo...
posted September 26, 2020 8:54 pm in reply to
Is targeting a worldwide audience for AEO campaigns a good idea?
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