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Eric Benjamin Seufert – Answers
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Answer
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You can attach whatever in-app event and / or value that you want to the triggered events in your ga...
posted August 31, 2020 1:46 am in reply to
How do you accurately send ad monetization data to Facebook for AEO/VO campaigns?
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The timer logic introduced to the postback mechanism in SKAdNetwork 2.0 is convoluted and confu...
posted August 15, 2020 4:47 pm in reply to
How does the conversion value timer logic work in SKAdNetwork?
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I don't know that there's any way to "hack" it, per se, but it's cer...
posted August 6, 2020 2:11 pm in reply to
What's the best way to hack the conversion value field from SKAdNetwork?
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My sense is that iOS14 will have a fairly substantial impact on Facebook's ability to optimize A...
posted August 6, 2020 1:59 pm in reply to
How much will iOS 14 / SKAdNetwork affect Facebook's ability to optimize campaigns (AEO)?
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I don't think so -- I think actually SKAdNetwork will reduce the amount of fraud in the iOS ecos...
posted August 6, 2020 1:46 pm in reply to
Will SKAdNetwork open up click spam/abuse?
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This is based on heresay / speculation, but my understanding is that SSO won't be allowed in the...
posted August 6, 2020 1:44 pm in reply to
Can the FB login be used to create Lookalikes after iOS14?
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Engaged View means that the viewer watched the ad until the very end. Google also has some metr...
posted June 19, 2020 1:01 pm in reply to
What is a Google Engaged View?
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It's hard to give a generalized answer for each network, but certainly I have seen that VTA can ...
posted June 10, 2020 2:43 pm in reply to
What is the best practice regarding view-through attribution windows per acquisition channel?
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Icon changes can tend to drive a lot of new engagement ("What's this new icon on my homescreen?"), s...
posted June 6, 2020 3:57 pm in reply to
Geo to choose for icons test?
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You answer your own question with this statement: it results in non-trivial amounts of spend as Fa...
posted June 3, 2020 2:00 pm in reply to
What's the point of creative testing?
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