Facebook may take 7% revenue hit from Apple privacy changes
Posted on January 18, 2021 in Case Study, Mobile Marketing, Original Content

Apple Arcade, one year on: no killer games, can’t compete with free
Posted on December 10, 2020 in Case Study, Games, Original Content

What do TikTok and Grindr have in common?
Posted on August 3, 2020 in Case Study, Original Content

How might IDFA deprecation have minimal impact?
Posted on July 27, 2020 in Case Study, Mobile Marketing, Original Content

Dear Apple: These changes will improve SKAdNetwork for advertisers
Posted on July 6, 2020 in Case Study, Mobile Marketing, Original Content

Apocalypse Now: per WWDC, the IDFA is dead
Posted on June 22, 2020 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing

Three arguments against Apple anti-trust accusations
Posted on in Case Study, Freemium, Greatest Hits, Original Content

How to launch a Top 100 Grossing app
Posted on June 8, 2020 in Case Study, Freemium, Mobile Marketing, Original Content

How Zynga executed its stunning turnaround
Posted on April 27, 2020 in Case Study, Games, Managing Growth Teams, Original Content

Why dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, Retention

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