Fortnite skipping Google Play won't disrupt the status quo on mobile
Measuring advertising incrementality using Ghost Ads
The mobile app economy's second act
Succeeding with Licensed IP for Mobile F2P Games
How do mobile marketers think about LTV in 2018?
State of the App Economy: 2018 and Beyond
Can Amazon upset the advertising duopoly?
Is mobile marketing arbitrage?
Was it a mistake for Instagram to sell to Facebook?
The second mobile cycle