The best and highest use of customer attention
Posted on October 4, 2023 in Digital Advertising, Freemium, Monetization, Original Content, Paid ContentThe bull and bear cases for mobile gaming
Posted on June 28, 2023 in Digital Advertising, Freemium, Games, Original Content, Paid Content, Performance MarketingHow are web payments changing the economics of mobile gaming?
Posted on June 20, 2023 in Commerce, Lifetime Customer Value, Original Content, Paid ContentGetting ML-Based App Personalization Right: The Engagement Engineering Framework
Posted on February 21, 2023 in Guest Post, Lifetime Customer Value, Original ContentMapping the post-ATT future of mobile free-to-play gaming
Posted on November 16, 2022 in Freemium, Games, Original Content, Paid ContentApple to developers: social media post “boosts” must be IAPs, subject to platform fees
Posted on October 25, 2022 in Monetization, Original Content, Paid Content, Platform Wars, Quarterly EarningsAds in streaming, differential pricing, and the pursuit of ARPU
Posted on August 24, 2022 in Lifetime Customer Value, Monetization, Original Content, Paid Content, Platform Wars, Streaming
Posted on August 3, 2022 in Freemium, Lifetime Customer Value, Original Content, Performance Marketing, Retention