What will Google’s deprecation of GAID look like?
Posted on September 14, 2020 in Ethics of Advertising, Mobile Marketing, Mobile Platform Wars, Original ContentApocalypse Later: IDFA deprecation is delayed. Now what?
Posted on September 7, 2020 in Games, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original Content, Quantitative MarketingWhy Apple should delay its iOS14 privacy features
Posted on September 1, 2020 in Freemium, Managing Growth Teams, Mobile Marketing, Monetization, Original ContentAnalyzing Facebook’s iOS14 advertising changes
Posted on August 31, 2020 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Mobile Platform Wars, Original Content, Programmatic Marketing, Quantitative MarketingFacebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement?
Posted on August 26, 2020 in Mobile Marketing, Original ContentHow does IDFA deprecation impact ad prices?
Posted on August 24, 2020 in Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original ContentHow to scale and optimize marketing spend with SKAdNetwork
Posted on August 17, 2020 in Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original ContentHow iOS14 might change consumer behavior on mobile
Posted on August 10, 2020 in Ethics of Advertising, Games, Mobile Marketing, Monetization, Original Content, RetentionFacebook: iOS 14 will hurt small businesses during COVID
Posted on July 31, 2020 in Managing Growth Teams, Mobile Marketing, Original ContentHow might IDFA deprecation have minimal impact?
Posted on July 27, 2020 in Case Study, Mobile Marketing, Original Content