Opportunity cost and diminishing returns in mobile user acquisition
Posted on August 19, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingAre mobile marketing teams shrinking?
Posted on August 12, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic MarketingProduct retention is not binary
Posted on August 5, 2019 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, RetentionThe slow and costly process of scaling user acquisition
Posted on July 29, 2019 in Managing Growth Teams, Mobile Marketing, Original ContentWhat does it take to scale programmatic spend on mobile?
Posted on July 22, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic MarketingMobile ad fraud can be solved with smarter team incentives
Posted on July 15, 2019 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingSubscriptions are the future of app monetization
Posted on July 1, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, StreamingMobile advertising is exploding. Who is benefiting?
Posted on June 17, 2019 in Mobile Marketing, Mobile Video, Original ContentWould your business survive the elimination of the IDFA?
Posted on June 10, 2019 in Mobile Marketing, Original Content, Quantitative MarketingWould you rather advertise on TikTok or Netflix?
Posted on June 3, 2019 in Mobile Marketing, Mobile Video, Original Content, Streaming