Unpacking Facebook's upcoming changes to Custom Audiences
Posted on June 18, 2018 in Ethics of Advertising, Mobile Marketing, Original Content, User AcquisitionIn-app header bidding and the road to programmatic
Posted on June 11, 2018 in Analytics, Mobile Marketing, Original Content, User AcquisitionMobile ad mediation’s new era: SDK bidding
Posted on June 4, 2018 in Mobile Marketing, Original ContentHow mobile gaming companies are dealing with GDPR
Posted on May 29, 2018 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content, User AcquisitionAlgorithmic marketing introduces a new era of mobile ad targeting
Posted on May 21, 2018 in Mobile Marketing, Original Content, User AcquisitionHow much data is needed to calculate LTV?
Posted on May 14, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionFacebook doesn't sell user data. No one would buy it.
Posted on May 7, 2018 in Analytics, Ethics of Advertising, Mobile Marketing, Original Content, User AcquisitionFacebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down?
Posted on April 30, 2018 in Ethics of Advertising, Mobile Marketing, Original ContentThe changing face of mobile UA with event-based bidding
Posted on April 23, 2018 in Greatest Hits, Mobile Marketing, Original Content, User AcquisitionSucceeding with Licensed IP for Mobile F2P Games
Posted on April 16, 2018 in App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition
