All posts in Mobile Marketing

What is performance marketing?
Posted on October 8, 2018 in Analytics, Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition

How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User Acquisition

Strategy must precede media buying in mobile advertising
Posted on September 17, 2018 in App Development, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

As Glu’s stock price soars, its Crowdstar acquisition looks prescient
Posted on September 4, 2018 in Freemium, Games, Mobile Marketing, Original Content

Why Apple and Google won’t eliminate their 30% platform fees
Posted on August 27, 2018 in App Development, Mobile Commerce, Mobile Marketing, Mobile Platform Wars, Original Content, User Acquisition

5 tips for managing mobile marketing agencies
Posted on August 20, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Fortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Measuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Mobile Marketing, Monetization, Original Content, User Acquisition

The mobile app economy’s second act
Posted on July 30, 2018 in Analytics, App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Legal sports betting and its impact on mobile
Posted on July 23, 2018 in Mobile Commerce, Mobile Marketing, Mobile Miscellany, Original Content, Podcast

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