The Jenga Tower principle in modern performance marketing
Posted on September 27, 2023 in Managing Growth Teams, Original Content, Paid Content, Performance MarketingTwitter’s Top Downloaded chart decline
Posted on August 16, 2023 in Digital Advertising, Original Content, Paid Content, Performance Marketing, Platform WarsThe Future of Digital Advertising Measurement
Posted on August 9, 2023 in Digital Advertising, Original Content, Performance Marketing, PodcastGenerative AI for ad creative: five value milestones
Posted on July 19, 2023 in Artificial Intelligence, Digital Advertising, Managing Growth Teams, Original Content, Paid Content, Performance MarketingThe bull and bear cases for mobile gaming
Posted on June 28, 2023 in Digital Advertising, Freemium, Games, Original Content, Paid Content, Performance Marketing
Posted on May 30, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Performance Marketing, Privacy
The inflationary impact of AI-generated ad creative
Posted on May 17, 2023 in Artificial Intelligence, Original Content, Paid Content, Performance MarketingPodcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Posted on May 12, 2023 in Digital Advertising, Original Content, Performance Marketing, PodcastInterpreting Airbnb’s shift away from performance marketing
Posted on May 10, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Paid Content, Performance MarketingReprogramming the Broken Marketing Brain
Posted on May 3, 2023 in Managing Growth Teams, Original Content, Paid Content, Performance Marketing, Privacy, Quantitative Marketing