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All posts in Mobile Platform Wars

Page 1 of 6

Unrequited Lovin

Posted on August 17, 2022 in Freemium, Mobile Marketing, Mobile Platform Wars, Original Content

AppLovin offers to merge with Unity: it’s musical chairs on mobile

Posted on August 9, 2022 in Mobile Platform Wars, Original Content

Why are Unity and ironSource merging?

Posted on July 13, 2022 in Mobile Marketing, Mobile Platform Wars, Original Content

Unpacking Meta’s pivot to an open graph and short-form video

Posted on July 8, 2022 in Mobile Marketing, Mobile Platform Wars, Original Content

The DMA and the Content Fortress-ification of the app economy

Posted on July 6, 2022 in Mobile Marketing, Mobile Platform Wars, Original Content, Privacy

Microsoft’s Xbox advertising ambitions

Posted on April 18, 2022 in Freemium, Lifetime Customer Value, Mobile Platform Wars, Monetization, Original Content

Will Facebook Audience Network take on the mobile ad networks?

Posted on April 11, 2022 in Mobile Marketing, Mobile Platform Wars, Original Content

The app economy’s Perestroika

Posted on April 4, 2022 in Mobile Platform Wars, Original Content

How Apple might break fingerprinting in iOS 16

Posted on February 21, 2022 in Mobile Platform Wars, Original Content, Privacy

Microsoft might upend the app economy

Posted on February 14, 2022 in Mobile Platform Wars, Original Content
 
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