Measuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Mobile Marketing, Monetization, Original Content, User AcquisitionCan Amazon upset the advertising duopoly?
Posted on January 8, 2018 in Mobile Marketing, Monetization, Original Content, User AcquisitionIs mobile marketing arbitrage?
Posted on December 11, 2017 in Mobile Marketing, Monetization, Original Content, User AcquisitionHow many networks are needed to optimize mobile ad monetization?
Posted on July 17, 2017 in Analytics, App Development, Case Study, Monetization, Original ContentModeling video ad effectiveness on mobile
Posted on December 12, 2016 in Analytics, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, User AcquisitionExamining the dynamic between Top Grossing and Top Downloaded
Posted on September 5, 2016 in App Development, Freemium, Greatest Hits, Mobile Marketing, Monetization, Original ContentWhy you should outsource your ad operations
Posted on July 17, 2016 in Mobile Marketing, Monetization, Original ContentNonstop Knight: A case study in mobile ad monetization
Posted on July 11, 2016 in App Development, Case Study, Freemium, Games, Greatest Hits, Monetization, Original ContentWhy is Supercell worth billions? They’re better than everyone else
Posted on June 20, 2016 in Games, Mobile Marketing, Monetization, Original Content, User Acquisition, Virality
