Measuring advertising incrementality using Ghost Ads
Can Amazon upset the advertising duopoly?
Is mobile marketing arbitrage?
How many networks are needed to optimize mobile ad monetization?
Mobile's post-attribution era
Modeling video ad effectiveness on mobile
Examining the dynamic between Top Grossing and Top Downloaded
Why you should outsource your ad operations
Nonstop Knight: A case study in mobile ad monetization
Why is Supercell worth billions? They’re better than everyone else