AppLovin offers to merge with Unity: it’s musical chairs on mobile
Posted on August 9, 2022 in Mobile Platform Wars, Original Content
Posted on August 3, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, Retention
Unpacking Meta’s Q2 2022 earnings: measurement still looms large
Posted on July 29, 2022 in Mobile Marketing, Original ContentSurviving the mobile marketing winter: customer unit economics
Posted on July 27, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnpacking Snap’s grim Q2 results and the difficult road ahead
Posted on July 22, 2022 in Mobile Marketing, Original ContentWhy mediation is the primary front in the mobile advertising wars post-ATT
Posted on July 20, 2022 in Original Content, Programmatic Marketing, Quantitative MarketingThe Economics of the Metaverse: a conversation with Matthew Ball
Posted on July 18, 2022 in Games, Original Content, Podcast