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All posts in Original Content

Page 1 of 65

Unrequited Lovin

Posted on August 17, 2022 in Freemium, Mobile Marketing, Mobile Platform Wars, Original Content

AppLovin offers to merge with Unity: it’s musical chairs on mobile

Posted on August 9, 2022 in Mobile Platform Wars, Original Content

The monetization trap

Posted on August 3, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, Retention

Apple robbed the mob’s bank, part 3

Posted on August 1, 2022 in Original Content, Privacy

Unpacking Meta’s Q2 2022 earnings: measurement still looms large

Posted on July 29, 2022 in Mobile Marketing, Original Content

Surviving the mobile marketing winter: customer unit economics

Posted on July 27, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing

Podcast: What is an SSP? (with Liat Barer)

Posted on July 25, 2022 in Original Content, Podcast

Unpacking Snap’s grim Q2 results and the difficult road ahead

Posted on July 22, 2022 in Mobile Marketing, Original Content

Why mediation is the primary front in the mobile advertising wars post-ATT

Posted on July 20, 2022 in Original Content, Programmatic Marketing, Quantitative Marketing

The Economics of the Metaverse: a conversation with Matthew Ball

Posted on July 18, 2022 in Games, Original Content, Podcast
 
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