Two fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionSubscriptions are the future of app monetization
Posted on July 1, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, StreamingDoes CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, RetentionIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionThe problem with the 30% platform fee on mobile in three charts
Posted on March 4, 2019 in Freemium, Games, Mobile Marketing, Monetization, Original ContentBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingIs Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in Freemium, Monetization, Original Content