Ads in streaming, differential pricing, and the pursuit of ARPU
Posted on August 24, 2022 in Lifetime Customer Value, Mobile Platform Wars, Monetization, Original Content, StreamingSurviving the mobile marketing winter
Posted on June 22, 2022 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Programmatic Marketing, Quantitative MarketingWhy in-app personalization, not probabilistic attribution, is the future of post-ATT advertising
Posted on May 4, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentionMicrosoft’s Xbox advertising ambitions
Posted on April 18, 2022 in Freemium, Lifetime Customer Value, Mobile Platform Wars, Monetization, Original ContentNFTs, Ultima Online, and player-run game economies
Posted on October 11, 2021 in Case Study, Freemium, Mobile Commerce, Monetization, Original ContentWhat’s the real value of web-based payments for mobile games?
Posted on September 30, 2021 in Freemium, Lifetime Customer Value, Monetization, Original ContentTwo valuation pitfalls for consumer tech M&A
Posted on July 26, 2021 in Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentionContent Fortresses and the new privacy landscape
Posted on July 12, 2021 in Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, PrivacyThe future of mobile content platforms
Posted on November 2, 2020 in Freemium, Mobile Platform Wars, Monetization, Original Content, Retention, StreamingHow to win with subscriptions on mobile
Posted on October 26, 2020 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Podcast