Apocalypse Later: IDFA deprecation is delayed. Now what?
Posted on September 7, 2020 in Games, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original Content, Quantitative MarketingWhy Apple should delay its iOS14 privacy features
Posted on September 1, 2020 in Freemium, Managing Growth Teams, Mobile Marketing, Monetization, Original ContentHow does IDFA deprecation impact ad prices?
Posted on August 24, 2020 in Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original ContentHow to scale and optimize marketing spend with SKAdNetwork
Posted on August 17, 2020 in Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original ContentHow iOS14 might change consumer behavior on mobile
Posted on August 10, 2020 in Ethics of Advertising, Games, Mobile Marketing, Monetization, Original Content, RetentionWhy dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionWhat happens to free-to-play mobile gaming during a recession?
Posted on April 20, 2020 in Freemium, Games, Lifetime Customer Value, Mobile Marketing, Monetization, Original ContentAdvertising Strategy During a Recession (Video)
Posted on March 31, 2020 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionMerging product and marketing: a practical approach
Posted on December 16, 2019 in Managing Growth Teams, Monetization, Original Content, Quantitative MarketingThe only growth metric that matters
Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, Retention