The best and highest use of customer attention
Posted on October 4, 2023 in Digital Advertising, Freemium, Monetization, Original Content, Paid ContentApple to developers: social media post “boosts” must be IAPs, subject to platform fees
Posted on October 25, 2022 in Monetization, Original Content, Paid Content, Platform Wars, Quarterly EarningsAds in streaming, differential pricing, and the pursuit of ARPU
Posted on August 24, 2022 in Lifetime Customer Value, Monetization, Original Content, Paid Content, Platform Wars, StreamingSurviving the mobile marketing winter
Posted on June 22, 2022 in Lifetime Customer Value, Monetization, Original Content, Performance Marketing, Programmatic Marketing, Quantitative MarketingWhy in-app personalization, not fingerprinting, is the future of post-ATT advertising
Posted on May 4, 2022 in Freemium, Lifetime Customer Value, Monetization, Original Content, Performance Marketing, RetentionMicrosoft’s Xbox advertising ambitions
Posted on April 18, 2022 in Freemium, Lifetime Customer Value, Monetization, Original Content, Platform WarsNFTs, Ultima Online, and player-run game economies
Posted on October 11, 2021 in Case Study, Commerce, Freemium, Monetization, Original ContentWhat’s the real value of web-based payments for mobile games?
Posted on September 30, 2021 in Freemium, Lifetime Customer Value, Monetization, Original ContentTwo valuation pitfalls for consumer tech M&A
Posted on July 26, 2021 in Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Performance Marketing, RetentionContent Fortresses and the new privacy landscape
Posted on July 12, 2021 in Monetization, Original Content, Performance Marketing, Platform Wars, Privacy