All posts in Monetization

It’s time to re-think A/B testing
Posted on October 15, 2018 in Analytics, App Development, Freemium, Greatest Hits, Monetization, Original Content

What is performance marketing?
Posted on October 8, 2018 in Analytics, Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition

Measuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Mobile Marketing, Monetization, Original Content, User Acquisition

Can Amazon upset the advertising duopoly?
Posted on January 8, 2018 in Mobile Marketing, Monetization, Original Content, User Acquisition

Is mobile marketing arbitrage?
Posted on December 11, 2017 in Mobile Marketing, Monetization, Original Content, User Acquisition

How many networks are needed to optimize mobile ad monetization?
Posted on July 17, 2017 in Analytics, App Development, Case Study, Monetization, Original Content

Mobile’s post-attribution era
Posted on May 15, 2017 in Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition 2

Modeling video ad effectiveness on mobile
Posted on December 12, 2016 in Analytics, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, User Acquisition

Examining the dynamic between Top Grossing and Top Downloaded
Posted on September 5, 2016 in App Development, Freemium, Greatest Hits, Mobile Marketing, Monetization, Original Content

Why you should outsource your ad operations
Posted on July 17, 2016 in Mobile Marketing, Monetization, Original Content

Older posts