Why in-app personalization, not probabilistic attribution, is the future of post-ATT advertising
Posted on May 4, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentionMicrosoft’s Xbox advertising ambitions
Posted on April 18, 2022 in Freemium, Lifetime Customer Value, Mobile Platform Wars, Monetization, Original ContentNFTs, Ultima Online, and player-run game economies
Posted on October 11, 2021 in Case Study, Freemium, Mobile Commerce, Monetization, Original ContentWhat’s the real value of web-based payments for mobile games?
Posted on September 30, 2021 in Freemium, Lifetime Customer Value, Monetization, Original ContentTwo valuation pitfalls for consumer tech M&A
Posted on July 26, 2021 in Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentionContent Fortresses and the new privacy landscape
Posted on July 12, 2021 in Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, PrivacyThe future of mobile content platforms
Posted on November 2, 2020 in Freemium, Mobile Platform Wars, Monetization, Original Content, Retention, StreamingHow to win with subscriptions on mobile
Posted on October 26, 2020 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, PodcastApocalypse Later: IDFA deprecation is delayed. Now what?
Posted on September 7, 2020 in Games, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original Content, Quantitative MarketingWhy Apple should delay its iOS14 privacy features
Posted on September 1, 2020 in Freemium, Managing Growth Teams, Mobile Marketing, Monetization, Original Content