Does CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, RetentionIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionThe problem with the 30% platform fee on mobile in three charts
Posted on March 4, 2019 in Freemium, Games, Mobile Marketing, Monetization, Original ContentBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingIs Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in Freemium, Monetization, Original ContentWhat to think when DAUs decrease but ARPUs increase
Posted on October 29, 2018 in Monetization, Original ContentIt’s time to re-think A/B testing
Posted on October 15, 2018 in Freemium, Greatest Hits, Monetization, Original ContentWhat is performance marketing?
Posted on October 8, 2018 in Greatest Hits, Mobile Marketing, Monetization, Original Content, Quantitative MarketingMeasuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Greatest Hits, Mobile Marketing, Monetization, Original Content, Programmatic Marketing, Quantitative Marketing