All posts in Monetization

Breaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Analytics, App Development, Engagement, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, User Acquisition

Is Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content

What to think when DAUs decrease but ARPUs increase
Posted on October 29, 2018 in Analytics, App Development, Monetization, Original Content, User Acquisition

It’s time to re-think A/B testing
Posted on October 15, 2018 in Analytics, App Development, Freemium, Greatest Hits, Monetization, Original Content

What is performance marketing?
Posted on October 8, 2018 in Analytics, Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition

Measuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Mobile Marketing, Monetization, Original Content, User Acquisition

Can Amazon upset the advertising duopoly?
Posted on January 8, 2018 in Mobile Marketing, Monetization, Original Content, User Acquisition

Is mobile marketing arbitrage?
Posted on December 11, 2017 in Mobile Marketing, Monetization, Original Content, User Acquisition

How many networks are needed to optimize mobile ad monetization?
Posted on July 17, 2017 in Analytics, App Development, Case Study, Monetization, Original Content

Mobile’s post-attribution era
Posted on May 15, 2017 in Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition 2

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