Does CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, RetentionIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, RetentionHow does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Quantitative Marketing, RetentionOptimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Freemium, Greatest Hits, Original Content, Retention, ViralityWas it a mistake for Instagram to sell to Facebook?
Posted on November 20, 2017 in Case Study, Mobile Marketing, Original Content, Retention, ViralityWhy does Flurry say mobile gaming engagement is down?
Posted on February 27, 2017 in Freemium, Games, Original Content, RetentionThe problem with analyzing payer data in freemium
Posted on February 15, 2016 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Retention