Understanding the limits to app virality
Posted on November 5, 2018 in Greatest Hits, Original Content, ViralityOptimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Freemium, Greatest Hits, Original Content, Retention, ViralityWas it a mistake for Instagram to sell to Facebook?
Posted on November 20, 2017 in Case Study, Mobile Marketing, Original Content, Retention, ViralityWhy is Supercell worth billions? They’re better than everyone else
Posted on June 20, 2016 in Games, Mobile Marketing, Monetization, Original Content, ViralityMobile Minutes, Episode #2: Highly Viral Games
Posted on April 11, 2016 in Games, Mobile Marketing, Original Content, Podcast, ViralityDubsmash: A case study in virality
Posted on June 8, 2015 in Case Study, Freemium, Mobile Marketing, Original Content, ViralityTrivia Crack: A case study in virality
Posted on January 26, 2015 in Case Study, Freemium, Games, Original Content, ViralityDefining Viral Growth for Mobile Apps
Posted on October 21, 2013 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, ViralityEstimating k-factor when conversions are unknowable
Posted on September 16, 2012 in Freemium, Original Content, Quantitative Marketing, ViralitySave the Titanic: A case study in virality
Posted on June 26, 2012 in Case Study, Freemium, Original Content, Virality