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All posts in Virality

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Has the DTC model peaked?

Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality

Understanding the limits to app virality

Posted on November 5, 2018 in Greatest Hits, Original Content, Virality

Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem

Posted on September 10, 2018 in Freemium, Greatest Hits, Original Content, Retention, Virality

Was it a mistake for Instagram to sell to Facebook?

Posted on November 20, 2017 in Case Study, Mobile Marketing, Original Content, Retention, Virality

Why is Supercell worth billions? They’re better than everyone else

Posted on June 20, 2016 in Games, Mobile Marketing, Monetization, Original Content, Virality

Mobile Minutes, Episode #2: Highly Viral Games

Posted on April 11, 2016 in Games, Mobile Marketing, Original Content, Podcast, Virality

Dubsmash: A case study in virality

Posted on June 8, 2015 in Case Study, Freemium, Mobile Marketing, Original Content, Virality

Trivia Crack: A case study in virality

Posted on January 26, 2015 in Case Study, Freemium, Games, Original Content, Virality

Defining Viral Growth for Mobile Apps

Posted on October 21, 2013 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, Virality

Estimating k-factor when conversions are unknowable

Posted on September 16, 2012 in Freemium, Original Content, Quantitative Marketing, Virality
 
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