Fortnite skipping Google Play won't disrupt the status quo on mobile
Measuring advertising incrementality using Ghost Ads
The mobile app economy's second act
The Google Play algorithm change and the peril of ASO
Unpacking Facebook's upcoming changes to Custom Audiences
In-app header bidding and the road to programmatic
How mobile gaming companies are dealing with GDPR
Algorithmic marketing introduces a new era of mobile ad targeting
How much data is needed to calculate LTV?
Facebook doesn't sell user data. No one would buy it.