Snap Q1 earnings: the best way out is always through
Posted on May 1, 2023 in Managing Growth Teams, Original Content, Paid Content, Performance Marketing, Programmatic Marketing, Quarterly EarningsGoogle’s PMax, Meta’s Advantage+, and the logic of total advertising automation
Posted on August 31, 2022 in Managing Growth Teams, Original Content, Paid Content, Performance Marketing, Privacy, Programmatic MarketingWhy mediation is the primary front in the mobile advertising wars post-ATT
Posted on July 20, 2022 in Original Content, Programmatic Marketing, Quantitative MarketingSurviving the mobile marketing winter: the Flight to Quality
Posted on June 29, 2022 in Original Content, Performance Marketing, Programmatic Marketing, Quantitative MarketingSurviving the mobile marketing winter
Posted on June 22, 2022 in Lifetime Customer Value, Monetization, Original Content, Performance Marketing, Programmatic Marketing, Quantitative MarketingWhy is Everything an Ad Network?
Posted on June 15, 2022 in Original Content, Performance Marketing, Privacy, Programmatic MarketingIs SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose?
Posted on June 8, 2022 in Original Content, Performance Marketing, Privacy, Programmatic Marketing, Quantitative MarketingUnpacking the DSA’s impact on digital advertising
Posted on April 25, 2022 in Managing Growth Teams, Original Content, Performance Marketing, Privacy, Programmatic Marketing, Quantitative MarketingThe economics of advertising auctions
Posted on February 28, 2022 in Original Content, Performance Marketing, Podcast, Programmatic Marketing, Quantitative Marketing