Reprogramming the Broken Marketing Brain
Posted on May 3, 2023 in Managing Growth Teams, Original Content, Paid Content, Performance Marketing, Privacy, Quantitative MarketingLast-click attribution, deterministic measurement, and Wittgenstein’s ruler
Posted on April 13, 2023 in Original Content, Paid Content, Performance Marketing, Quantitative MarketingThe emerging marketing economist
Posted on February 15, 2023 in Managing Growth Teams, Original Content, Performance Marketing, Quantitative Marketing
Posted on December 28, 2022 in Original Content, Performance Marketing, Podcast, Privacy, Quantitative Marketing
Integrating a Media Mix Model into a digital marketing workflow
Posted on November 2, 2022 in Greatest Hits, Original Content, Paid Content, Performance Marketing, Quantitative MarketingSurviving the mobile marketing winter: customer unit economics
Posted on July 27, 2022 in Managing Growth Teams, Original Content, Performance Marketing, Quantitative MarketingWhy mediation is the primary front in the mobile advertising wars post-ATT
Posted on July 20, 2022 in Original Content, Programmatic Marketing, Quantitative MarketingSurviving the mobile marketing winter: the Flight to Quality
Posted on June 29, 2022 in Original Content, Performance Marketing, Programmatic Marketing, Quantitative MarketingSurviving the mobile marketing winter
Posted on June 22, 2022 in Lifetime Customer Value, Monetization, Original Content, Performance Marketing, Programmatic Marketing, Quantitative MarketingPodcast: Advertising strategy in a recession (with Maor Sadra)
Posted on June 20, 2022 in Original Content, Performance Marketing, Podcast, Quantitative Marketing