How iOS14 might change consumer behavior on mobile
Posted on August 10, 2020 in Ethics of Advertising, Games, Mobile Marketing, Monetization, Original Content, RetentionWhy dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionAdvertising Strategy During a Recession (Video)
Posted on March 31, 2020 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionBuilding a virtuous cycle between product and marketing
Posted on March 9, 2020 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Retention
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Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionProduct retention is not binary
Posted on August 5, 2019 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, RetentionDoes CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, Retention