Posted on February 3, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing, Retention
The only growth metric that matters
Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionProduct retention is not binary
Posted on August 5, 2019 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, RetentionDoes CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, RetentionIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, Retention