All posts in Retention

High growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Analytics, Greatest Hits, Original Content, Retention, User Acquisition

Visualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Analytics, Engagement, Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Retention

Monthly user churn is a terrible metric
Posted on November 19, 2018 in Analytics, Freemium, Greatest Hits, Original Content, Retention, User Acquisition

How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User Acquisition

Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Analytics, Engagement, Freemium, Greatest Hits, Original Content, Retention, User Acquisition, Virality

Was it a mistake for Instagram to sell to Facebook?
Posted on November 20, 2017 in Case Study, Mobile Marketing, Original Content, Retention, User Acquisition, Virality

Why does Flurry say mobile gaming engagement is down?
Posted on February 27, 2017 in Analytics, Freemium, Games, Original Content, Retention

The problem with analyzing payer data in freemium
Posted on February 15, 2016 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Retention 2

Visualizing the user lifetime funnel on mobile
Posted on February 8, 2016 in Analytics, App Development, Freemium, Greatest Hits, Mobile Marketing, Original Content, Retention, User Acquisition 1

Whale spending and retention in freemium apps
Posted on September 21, 2015 in Analytics, App Development, Freemium, Lifetime Customer Value, Original Content, Retention

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