Meta to offer an opt-out for personalized ads in EU
Meta will soon allow EU-based users to opt out of ads personalization that uses any data other than broad demographic features like gender and geography. Meta’s decision comes three months after the company was handed a record-breaking GDPR fine in January for using first-party data to target ads without consent, and it will go into … Continue reading Meta to offer an opt-out for personalized ads in EU
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