Last Updated: February 5th, 2014
Presented here is a survey of some of the most popular mobile app analytics platforms currently on the market. The list is broken down into three categories: General Mobile Analytics Platforms, Gaming-specific Mobile Analytics Platforms, and App Store Analytics Platforms.
For the purposes of this survey, analytics will be defined as the collection and storage of user data from an app (not from the mobile web) through a proprietary API and the provision of data manipulation and visualization through a front-end. Other capabilities – such as LTV prediction, user segmentation, A/B testing, etc. – are not considered requirements for being included in the list (although many of the included products provide such functionality).
This survey will exist as a “living document” that is updated on an irregular basis to include new information about existing providers and the entry into the market of new providers. Discussion of individual providers in the comments of this post is appreciated and encouraged; please feel free to share personal experiences and anecdotes.