How do AEO campaigns perform for hypercasual?

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Posted by unknown (Questions: 1, Answers: 0)
Asked on January 17, 2021 2:57 pm
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In my experience MAI worked better than AEO on Snapchat for a hyper casual game. The best way to learn is to set up a split test and learn from your own data. CPI with AEO was significantly higher but with similar churn rates so we moved on with CPI optimization.

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Posted by alpertaner (Questions: 0, Answers: 1)
Answered on February 19, 2021 8:23 pm
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Sometimes AEO campaign could show better results (higher margin) than MAI if you use event as 5/10/15/25 Rewarded or Interstitial video watched. Same tactics also worked great with Google Ads.

Ruby Games even made a calcualtor for the hypercasual games which could help to convert conversion values to LTV with ATT limitations.

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Posted by breter (Questions: 1, Answers: 13)
Answered on February 16, 2021 4:49 pm