How do services like AppAnnie come up with retention data?

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Posted by unknown (Questions: 2, Answers: 1)
Asked on November 15, 2020 5:06 pm
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App Annie and Sensor Tower operate VPN apps that are used to collect app usage data:

Your VPN or ad-blocker app could be collecting your data

You're right that they can't collect first-party data for every single app that way, and the metrics those companies share around retention, monetization, and DAUs are mostly modeled based on fairly limited source data.

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Answered on November 23, 2020 2:44 pm