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To me, the only I have ever been able to solve this is through having a dedicated testing accounts that target a percentage of your core user group and creating new campaigns / adsets with new ad creatives. Even if the overall performance is worse, all I care about at this stage is relative performance. Using an ad study / holdout group on account level may make this even more feasible. https://developers.facebook.com/docs/marketing-api/reference/ad-study/ That way you can have 90% of the world in your regular campaign setup and 10% dedicated for testing. Marked as spam
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