How do you account for social proof of legacy creatives while running FB creative tests?

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Posted by unknown (Questions: 15, Answers: 19)
Asked on February 22, 2020 11:29 am
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To me, the only I have ever been able to solve this is through having a dedicated testing accounts that target a percentage of your core user group and creating new campaigns / adsets with new ad creatives.

Even if the overall performance is worse, all I care about at this stage is relative performance.

Using an ad study / holdout group on account level may make this even more feasible. https://developers.facebook.com/docs/marketing-api/reference/ad-study/

That way you can have 90% of the world in your regular campaign setup and 10% dedicated for testing.

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Posted by simon_kitchn.io (Questions: 0, Answers: 5)
Answered on February 26, 2020 7:19 pm