How do you anticipate Apple Search Ads will be affected after iOS 14?
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Private answer
Yes, it seems like ASA will have an unfair advantage due to the deprecation of IDFA, ASA never was a channel that leveraged events to optimize. This is very different from UAC or FB, whose effectiveness had been dependent on getting event data. ASA optimizes based on CTR and Installation Rates, so would be the least affected no matter what.
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