How to deal with Facebook audience overlap?
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Private answer
It's not a huge issue. Don't overthink overlaps on Facebook. Because if you have Ad Set A and B overlapping, and you exclude B from A and then B works really well so you leave it on (and pause B), it will exclude audiences that you won't reach (and changing the audience will reset the ad set). I don't exclude any audience and I manage $1-2M FB spend monthly.
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