How to increase CTR and conversion rates on Google UAC campaigns?

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Posted by unknown (Questions: 1, Answers: 0)
Asked on August 31, 2020 1:38 am
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A CTR of 3-5% is not bad in my opinion. Why do you think this is bad?

I assume that your creatives are good. If you are not sure, then share them with us. Although I have to say that I will not understand Japanese. 

Here are 2 tips that have made a big difference for us:

  • Do ASO first and try to do a really good job here! On the other hand, users will not convert and the algorithm will have a hard time finding matching keywords. Above all, create good images and use keywords in the images as well. The feature graphics is also very important. 
  • Use different ad groups for different keywords. Use these keywords again in your texts etc. We always have one general and several specific ad groups. 
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Posted by huch93 (Questions: 2, Answers: 1)
Answered on September 26, 2020 8:50 pm