Is targeting a worldwide audience for AEO campaigns a good idea?

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Posted by unknown (Questions: 2, Answers: 1)
Asked on September 26, 2020 8:50 pm
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You should exclude from targeting countries in which users obviously will not make purchases. The language for ads I would recommend to choose English. Also, I would recommend combining some countries into groups by CPI, ARPPU, and perhaps language.

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Posted by Avellum (Questions: 1, Answers: 3)
Answered on October 23, 2020 1:27 pm
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If your ads contain text, this isn't a good idea -- you won't be able to localize the ads at the geo-level if you run a worldwide AEO campaign.

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Posted by (Questions: 42, Answers: 111)
Answered on September 26, 2020 8:54 pm