Is targeting a worldwide audience for AEO campaigns a good idea?
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Private answer
You should exclude from targeting countries in which users obviously will not make purchases. The language for ads I would recommend to choose English. Also, I would recommend combining some countries into groups by CPI, ARPPU, and perhaps language.
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Private answer
If your ads contain text, this isn't a good idea -- you won't be able to localize the ads at the geo-level if you run a worldwide AEO campaign.
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