Multiple ad groups introduces a unique opportunity for you to test various creative themes simultaneously without losing any of that sweet, sweet UAC learning. It’s great for determining what works, and what doesn’t a whole lot faster.
Here’s a hypothetical:
As a publisher in the language learning space who’s looking to differentiate myself from competitors, I don’t only offer various tailored towards languages and skill levels- I also have material which teaches users about local history, culture, traditions, and travel itineraries.
I have a lot to offer, but I’m not sure what resonates with my potential audience best. I’ve got a bunch of ads with differing creative concepts running in my one ad group, but I can see that 3 of my creatives are taking up the majority of the budget, which means my other creatives are barely serving.
Thanks to multiple UAC ad groups, I can easily solve this problem by having feature-specific ad groups. I could structure it accordingly:
Ad Group 1: Language Offerings
Ad Group 2: Itineraries & Travel
Ad Group 3: Tradition & Culture
Ad Group 4: Test Group
By going with creative-specific ad groups, you’re able to test a significantly greater number of assets, disturb spend more evenly, and ultimately learn faster.