What are good examples of personalized messaging for IDFA prompt?

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Posted by unknown (Questions: 1, Answers: 0)
Asked on January 17, 2021 2:57 pm
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I saw this on Twitter and thought it was quite convincing. I have no idea how it performs:

 

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Edit: check out https://attprompts.com, which showcases a selection of ATT prompts

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Posted by (Questions: 42, Answers: 111)
Answered on February 23, 2021 2:46 pm
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I haven't seen so many examples publicly yet. A good place to start are the following MMP guides for ATT opt-in:

  • Adjust:

https://help.adjust.com/en/article/user-opt-in
https://www.adjust.com/resources/ebooks/ios-14-guide-2/
https://www.adjust.com/blog/a-b-testing-best-practices-and-analysis/

  • Kochava:

https://www.kochava.com/how-to-maximize-user-idfa-opt-in/

  • Branch:

https://blog.branch.io/best-practices-user-opt-in-ios-14/

 

As more developers start testing versions, Apple has started to get stricter about what you can do. Mimicking the ATT prompt, incentivizing, and even "pre-filtering" may get you rejected. As well as using wording that Apple reviewers don't like (see for ex. this case
Here's the official guideline: 

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Posted by thomasbcna (Questions: 1, Answers: 22)
Answered on February 16, 2021 9:01 am
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I haven't seen a whole lot of public examples of custom ATT messaging, other than what Facebook is planning/testing.  I think the big takeaway though is creating messaging that highlights the benefit to the consumer of opting in (e.g. personalized ads, etc.).  

 

Facebook's Alternative ATT Prompt

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Posted by jaredrileysmith (Questions: 0, Answers: 3)
Answered on February 15, 2021 12:29 am