What are good examples of products that have scaled FB with an AOV <$40 and ROAS > .8?
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Private answer
These thresholds are very specific. My sense is that most of the smaller D2C companies have Average Order Values (AOVs) within +/- $10 of that number, but I think those companies are looking for >150% ROI on any given order to achieve even thin profit margins on manufactured goods.
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