What are implications of ITP for web advertisers?

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Posted by unknown (Questions: 15, Answers: 19)
Asked on December 26, 2020 7:41 pm
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Since the Facebook pixel is a first-party cookie, it can still be used to model lookalikes. But Apple recently implemented a 7-day storage timer to first-party cookies with ITP, so lookalike seeds will only ever be for the last 7 days of data and thus smaller than they previously could be.

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Answered on December 27, 2020 10:45 am