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You can check the Appslfyer Performance index, where you find the best-performing ad networks split by geo, category, and platform, or Singular ROI Index Marked as spam
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There is a whole universe of acquisition channels that can be effective for your app depending on what kind of traffic works for you / what your audience is. Other Owned Inventory Sources / Self Attributing Networks Snapchat, Amazon, Pinterest, Twitter, Oath, Tencent Social Rewarded Video (SDK traffic) The "top tier" here is Unity Ads, Applovin, Vungle, ironSource DSP Traffic Admob, MoPub, Applovin, Unity DSP, etc. Lots of choice here. Incent Traffic Tapjoy, ironSource, FreeMyApps, NativeX, etc. Again, a lot of choice. Programmatic Content Marketing / Native Ads Taboola, Outbrain Then you have a whole set of companies that offer managed out-of-home advertising / TV advertising and the associated measurement. This isn't anything close to a comprehensive list, it's just a way of saying that there is a vast amount of choice out there beyond Facebook and Google. Marked as spam
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Highly depend on your app. But a very generic answer can be :
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