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We are showing interstitials only to users who don't interact with rewarded videos or IAP for xx minutes. We have been testing different frequency and how it affects retention (while also paying attention to potential bad reviews connected to intrusive ads), and the results have been quite different between android and iOS users. We are also mindful about where the interstitials are placed, so that they are shown for example after a race (or game is a realtime multiplayer race), to not interrupt the core gameplay. Marked as spam
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Interstitials are full-screen ads which are initiated by the app at different intervals. A good strategy for Interstitials helps improve ad LTV which will helps in User Acquisition (UA) scaling. Though these ads have high impression rates they become intrusive if their frequency and placements are not well planned. Many app publishers consider compromising user experience for the sake of additional ad revenue. They think that higher the number of clicks, higher will be the ad revenue. This not only results in user churn & bad reviews but also in reduction of eCPM rates due to the low quality of clicks. Higher the quality of clicks better will be the ad monetization. The objective here is to not get accidental clicks but to get quality clicks. Following are some of the best practices in general. Pick the best practices which will work for you based on the nature of your app and the objectives.
Some Dos
Some Don’ts
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