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I agree 100% with @cfarm's answer, these businesses look completely different across all dimensions, not just UA. From a UA perspective, there are a few fundamental differences between subscription-driven and IAP-driven apps:
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I would also add that subscription businesses operate more like SAAS businesses and the metrics will shift. They care more about subscription trials, conversions, MRR Net Churn, upfront payments etc. Marked as spam
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one key difference is in the nature of the LTV modeling. for a subscription-based business, the LTV is a function of the subscription price and the subscription retention curve - so you can get a basic estimate of LTV from the retention curve in iTunes(but you can certainly get more sophisticated). for a 'basic' IAP business, the LTV modeling can be more choppy - and typically requires more rigorous analysis of IAP data. Marked as spam
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