What are the main drivers for high and low CPMs for paid advertising on Facebook / Instagram?

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Asked on January 29, 2020 6:04 pm
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High CPMs for health and fitness: very precisely targeted audiences, vague / abstract ads, washed out color schemes, visual focus on physical objects versus people, not tying the product into common vocabulary / using esoteric terminology (eg. "intermittent energy restriction" vs. "intermittent fasting")

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Answered on February 12, 2020 3:56 pm