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IronSource shared some US IPM data by game genre in mid 2019 which has been great reference for me Marked as spam
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Here is IPM trend line from Ironsource. As for other SDK ad networks I see pretty the same IPMs. For Facebook you need to calculate IPM based on placement split, as FAN could be close to SDK ad networks, while Instagram newsfeed will show totally different number. Also you can compare your IPM by game genre and country with Appsflyer benchmarks: https://infogram.com/ipm-1h0n25pqn9rz6pe Marked as spam
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