What do you define as a good IPM for creatives?

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Posted by unknown (Questions: 7, Answers: 1)
Asked on February 12, 2020 12:03 pm
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IronSource shared some US IPM data by game genre in mid 2019 which has been great reference for me

IronSource US IPM data by game genre from mid 2019

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Posted by swt (Questions: 0, Answers: 1)
Answered on February 25, 2020 6:19 pm
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Here is IPM trend line from Ironsource. As for other SDK ad networks I see pretty the same IPMs. 

Ironsource IPM Trend

For Facebook you need to calculate IPM based on placement split, as FAN could be close to SDK ad networks, while Instagram newsfeed will show totally different number. 

Also you can compare your IPM by game genre and country with Appsflyer benchmarks: https://infogram.com/ipm-1h0n25pqn9rz6pe

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Posted by breter (Questions: 1, Answers: 13)
Answered on February 12, 2020 1:43 pm
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