What explains hypercasual CTR inconsistencies from traffic to install campaigns?

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Posted by unknown (Questions: 3, Answers: 0)
Asked on July 22, 2020 9:28 pm
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You are totally right, you can't directly transfer ctr data from traffic campaigns to app installs, as the audience of these 2 campaigns are totally different. One likes to click on ads, another likes to install and test new games. 

Here is the rough predictions how you can extrapolate CTR numbers:

CTR vs chance for prototype to hit CPI < 20 cents:

  • 3% CTR = 30% probability
  • 4% CTR = 40% probability
  • 5% CTR = 45% probability
  • 6% CTR = 50% probability
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Posted by breter (Questions: 1, Answers: 13)
Answered on July 23, 2020 3:21 pm