What is a low budget + low risk strategy for mobile user acquisition in a recession?

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Posted by unknown (Questions: 1, Answers: 0)
Asked on April 1, 2020 1:46 pm
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This is a really good / important question. I address this in the recent webinar I presented about advertising strategy during a recession (the relevant portion starts at 24:42)

https://www.youtube.com/watch?v=ro-O94d4ohs&t=24m42s

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Posted by (Questions: 42, Answers: 111)
Answered on April 1, 2020 5:28 pm
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The answer and strategy will be a function of your target CPA(ie - you can run more ads/ad sets/tests & test faster with lower CPA).

Broadly though -> IM(H)O, this answer should address the best overall approach for managing low-budget campaigns capital-efficiently(and I think the answer there holds for the most part irrespective of the crisis):
https://quantmar.com/380/Effective-mobile-acquisition-strategy-developer-limited

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Posted by ShamanthRao (Questions: 15, Answers: 19)
Answered on April 1, 2020 1:55 pm