What is a low budget + low risk strategy for mobile user acquisition in a recession?
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This is a really good / important question. I address this in the recent webinar I presented about advertising strategy during a recession (the relevant portion starts at 24:42)
https://www.youtube.com/watch?v=ro-O94d4ohs&t=24m42s
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Private answer
The answer and strategy will be a function of your target CPA(ie - you can run more ads/ad sets/tests & test faster with lower CPA).
Broadly though -> IM(H)O, this answer should address the best overall approach for managing low-budget campaigns capital-efficiently(and I think the answer there holds for the most part irrespective of the crisis):
https://quantmar.com/380/Effective-mobile-acquisition-strategy-developer-limited
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