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I have found that using the process of elimination tends to work well for UAC creative testing. Start off with the creatives you feel will work best based on historical performance/crossreferenced with other networks. Depending on your KPIs and volume you can expect to get an understanding of what works in a couple of days or a week. I would be hesitant to let it go longer without intervention. You can check out creative performance from the UI and segment by your goal event(s). I tend to export everything to a sheet to apply my own formula / mess with numbers as needed. In general you will see a couple of creatives spending the majority of your budget. I usually go for one of the following options:
End the campaign and start a new one with your winners. It is important to start a new campaign so you don't carry over any weird learnings from the experiment. Marked as spam
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