What’s advisable if a Google UAC tROAS campaign is prompting to increase the daily budget by more than 100%?
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Private answer
If you are happy with your current performance, I wouldn't move the budget by more than 20% at a time, since that will revert the campaign back to the learning phase and you might end up moving up the value chain in terms of inventory into a different placement (eg. moving up into YouTube when you're primarily buying on GDN or even search). With UAC, if it's not broken, don't try to fix it.
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