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As your question was not clearn to my understanding on what problem you are trying to solve I will present some interpretations and how I would approach this: Geofencing can be understood in 3 manners: a- People that are inside a certain region b- People that declare to live on a certain region c- People that live on a certain region And by region I will break into 3 different categories: - Broad - country level - Narrow - City - Super narrow - neightbourhood All mentioned platforms have limitations, but by my experience: - Fb / Snap (available on selected countries) / Twitter offers all categories of region and all targeting options (that is actually recent) buy you would have a severe CPM increase due to that targeting - For "a" region targeting I would mention programmatic as an option, with some kind of DMP for IP <> Region conversion. Of course for that targeting Super Narrow can be imprecise - If your problem is broad targeting pretty much any advertising network can solve that - Apple search use broad targeting and "b" targeting - Google uses "a" and "c" targeting (but you can't differentiate) and can be pretty narrow on targeting location Hope this helps Marked as spam
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Depending on your customer demographic and geo, Nextdoor is another channel to take a look at. While they dont have self serve, the minimums are easy to clear and the geo location targeting is verified (since Nextdoor sends a postcard to activate) Marked as spam
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I think the obvious answer is Facebook -- it's hard to imagine any other channel coming close to matching the effectiveness of Facebook for local targeting. Snapchat is another option: you can geofence an on-demand filter with Snapchat using a map, which is pretty cool and obviously very specific. Snap filters are great if you want to target a big sports game or conference or event with a large concentration of people where the geographic boundaries matter. More info here. TV can work for local advertising but you need to carefully manage the placements via the local affiliate / station, which can be super time consuming, and you get very little data to go on regarding demographic reach. I've never had any success with radio -- it doesn't feel like a viable channel for digital products to me. Marked as spam
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Based on my experience, FB is the most relevant digital channel. Marked as spam
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This doesn't directly answer your question, but is a tactic I've seen some do. You can use a hyperlocal dmp provider to build audiences that the generic traffic providers will let you target. Marked as spam
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