On Wednesday, Facebook announced that it had acquired WhatsApp, the messaging app, for $19BN, mostly in stock ($12BN in Class A shares, $4BN in cash, and $3BN in restricted stock units). Even by Facebook’s own prodigious acquisition standards, the valuation it purchased WhatsApp for is enormous. WhatsApp has never released revenue information, but its business … Continue reading Facebook’s acquisition of WhatsApp is about phone numbers, not ads