Artificial Intelligence
Agentic commerce is a mirage (part 4)
Retailers block independent AI agents to protect advertising revenue, favoring proprietary tools and direct partnerships over autonomous shopping.
Retailers block independent AI agents to protect advertising revenue, favoring proprietary tools and direct partnerships over autonomous shopping.
OpenAI introduced Shopify and HubSpot integrations and Sponsored Agents to enable conversational discovery and direct campaign management.
Mobile marketing has evolved from manual campaign management to lean, AI-driven workflows focused on creative optimization and signal engineering.
Independent analysis of the digital economy.
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