Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics, published by Elsevier in 2014, and he developed Theseus, an open source Python library for marketing cohort analysis.
Eric started his career at Skype and subsequently held strategy and marketing roles at a number of consumer technology start-ups, including Wooga (acquired by Playtika) and Rovio, the developer of Angry Birds. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Eric now runs Heracles, a strategy consultancy that specializes in marketing science and growth strategy.
Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric’s writing has been featured in The Information, Business Insider, and the Harvard Business Review, and he has been quoted in the Wall Street Journal, The Sunday Times, and The Financial Times, among others.
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