Eric Benjamin Seufert is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK.
Prior to Agamemnon, Eric was the VP of User Acquisition and Network Engagement at Rovio, the company that makes Angry Birds. Eric is the author of the book Freemium Economics, an analytical guide to the freemium business model published by Elsevier in 2014.
Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers.
The views expressed in original content published on Mobile Dev Memo or in content re-published on Mobile Dev Memo represent those of their authors and not necessarily the views of the employers of the authors. Articles (“memos”) linked to in the Mobile Dev Memo feed have been fetched and categorized algorithmically; as such, the re-publishing of an article does not necessarily imply consent or approval for the views expressed in that article.