About Mobile Dev Memo

About

Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics, published by Elsevier in 2014, and he developed Theseus, an open source Python library for marketing cohort analysis.

Eric started his career at Skype and subsequently held strategy and marketing roles at a number of consumer technology start-ups, including Wooga (acquired by Playtika) and Rovio, the developer of Angry Birds. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired by the mobile gaming company N3TWORK in 2017. Eric now runs Heracles, a strategy consultancy that specializes in marketing science and growth strategy.

Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers.

To contact Eric, use this contact form or directly message him on the Mobile Dev Memo Slack channel.

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The views expressed in original content published on Mobile Dev Memo or in content re-published on Mobile Dev Memo represent those of their authors and not necessarily the views of the employers of the authors. Articles (“memos”) linked to in the Mobile Dev Memo feed have been fetched and categorized algorithmically; as such, the re-publishing of an article does not necessarily imply consent or approval for the views expressed in that article.