Podcast: The measurement myth https://open.spotify.com/episode/0nl5JTBFo5Wp7fLE3iWSkW?si=c65fdd69ce4a4282 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the… January 29, 2025
Podcast: The state of mobile programmatic advertising in 2025 (with Pan Katsukis) https://open.spotify.com/episode/18LtffF7W9ybsMMKIMZ0tF?si=a4c54f3786f94a20 In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our… January 22, 2025
Podcast: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge) https://open.spotify.com/episode/093u7sQefpJzbcfrc18qmP?si=ead4be77890341b6 In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School… January 15, 2025
Podcast: Meta’s Renaissance https://open.spotify.com/episode/39EJDCVzKUSZVrZneVDm3q?si=42b7fb06fb18445a Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or… January 8, 2025
Podcast: Achieving product personalization at scale (with Raveesh Bhalla) https://open.spotify.com/episode/0rfU6OsLMUUppgnGZ267Il?si=7a0766fa855f4e23 My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage… December 25, 2024
Podcast: TikTok’s approach to marketing measurement (with Jorge Ruiz) https://open.spotify.com/episode/3dz0VZ9xQ1nrn8OsAolNfL?si=a7aa11b565394721 In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the… December 18, 2024
Podcast: Understanding Shopify’s advertising strategy (with Andrius Baranauskas) https://open.spotify.com/episode/26nKL2zho3FTFJQp7HEn6m?si=14ca44c270b64af2 Shopify today published the latest version of Edition, its regular overview of the new product features it has made… December 11, 2024
Podcast: The challenges of building apps for kids (with Niels Hoven) https://open.spotify.com/episode/6v4NUTp32Vm9g5ynddYZZN?si=86d790d520ac4a7a My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that… December 4, 2024
Podcast: Changing attitudes on marketing measurement (with Maor Sadra) https://open.spotify.com/episode/65g9fvUW1KOMrE7PmwDCOp?si=07d2b8c148d14c54 In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of… November 27, 2024
Podcast: The mobile gaming fundraising market (with Annina Salvén) https://open.spotify.com/episode/1EDcvwlsxjGXnK3G3lyLxF?si=5e31ee3861104101 My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based… November 20, 2024
