Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation
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Posted on June 15, 2022 in Mobile Marketing, Original Content, Privacy, Programmatic MarketingIs SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose?
Posted on June 8, 2022 in Mobile Marketing, Original Content, Privacy, Programmatic Marketing, Quantitative MarketingUnpacking the DSA’s impact on digital advertising
Posted on April 25, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Privacy, Programmatic Marketing, Quantitative MarketingThe economics of advertising auctions
Posted on February 28, 2022 in Mobile Marketing, Original Content, Podcast, Programmatic Marketing, Quantitative MarketingThe digital advertising fear complex
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