Ad creative shouldn’t be A/B tested
Posted on March 2, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingIntroducing MDM Academy, an education portal for performance marketers
Posted on in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingApocalypse Soon: What happens when the iOS advertising ID is deprecated?
Posted on February 17, 2020 in Mobile Marketing, Mobile Security, Original Content, Programmatic Marketing, Quantitative MarketingIntroducing Theseus, a Python library for cohort analysis
Posted on January 13, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Programmatic Marketing, Quantitative Marketing
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality
The future of mobile growth teams
Posted on September 23, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingAre mobile marketing teams shrinking?
Posted on August 12, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic MarketingWhat does it take to scale programmatic spend on mobile?
Posted on July 22, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic MarketingWhat is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingUsing machine learning to automate mobile marketing budgets
Posted on October 22, 2018 in Greatest Hits, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing