Chartboost was founded in 2011 as a direct deals marketplace for mobile games traffic: using Chartboost’s platform, developers can “trade” installs with each other with pre-determined terms for free (in addition to being able to purchase traffic from the network). Following a $19MM Series B investment led by Sequoia Capital in January 2013, the company announced its plans to expand internationally as well as develop new products for developers. Chartboost is headquartered in San Francisco and has an additional office in Amsterdam.
Chartboost’s analytics platform is called Chartboost Store and is currently in closed beta. The product allows developers to segment users and customize a game’s product catalogue for content and price points in real time. Chartboost’s Store also promises to provide in-depth reporting around user segment and product catalogue performance. A video tour of the store can be found here; Chartboost has not yet released details about pricing.
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