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Anonymous Hedgehog 5752Jan 8, 2026 8:58 pm
If consumer attention and consumer dollars are basically fungible across these platforms....shouldn't advertising performance be pretty close to fungible too? Similar users, similar spend...Is MMM type analysis going to look at them all as basically the same?
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EricJan 8, 2026 9:01 pm
Different platforms have different capabilities. Compare the sophistication of Meta's platform to that of Pinterest's or Snap's. The core use case of the product may attract users independent of how well the ad platform monetizes their attention.
The experiment that broke the FTC’s case against Meta — Thread
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If consumer attention and consumer dollars are basically fungible across these platforms....shouldn't advertising performance be pretty close to fungible too? Similar users, similar spend...Is MMM type analysis going to look at them all as basically the same?
Different platforms have different capabilities. Compare the sophistication of Meta's platform to that of Pinterest's or Snap's. The core use case of the product may attract users independent of how well the ad platform monetizes their attention.